Communications & Media

Salesforce for Communications & Media Companies

From publishers and broadcasters to digital media and advertising agencies, we help media companies manage advertising sales, subscriber relationships, and audience engagement with Salesforce.

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Challenges Facing Media Companies

The media landscape is evolving rapidly. We understand your unique challenges.

Audience Fragmentation

Reaching audiences across multiple platforms and channels while maintaining consistent messaging

Ad Sales Complexity

Managing complex advertising packages across digital, print, and broadcast with varying rates and schedules

Subscription Management

Tracking subscriber lifecycles, renewals, upgrades, and churn across multiple products and tiers

Content Performance

Limited visibility into which content resonates with audiences and drives engagement or conversions

Advertiser Relationships

Managing complex relationships with agencies, direct advertisers, and programmatic partners

Revenue Attribution

Difficulty attributing revenue to specific campaigns, channels, or content pieces for ROI analysis

How Appdraft Helps Media Companies

Specialized Salesforce solutions for the unique needs of media and communications

Unified Customer View

Consolidate subscriber, advertiser, and audience data into a single platform for complete visibility across all touchpoints.

Advertising Sales Management

Manage complex ad campaigns, inventory, pricing, and billing with custom objects and automated workflows.

Subscription Lifecycle

Track subscriber journeys from acquisition through renewal with automated communications and churn prevention workflows.

Campaign Management

Plan, execute, and measure marketing campaigns across channels with Marketing Cloud integration and attribution reporting.

Audience Segmentation

Create sophisticated audience segments based on behavior, demographics, and engagement for targeted content and advertising.

Performance Analytics

Real-time dashboards showing ad revenue, subscription metrics, content performance, and audience engagement across all properties.

Drive Growth in a Competitive Market

Media companies using Salesforce with Appdraft see significant improvements across key metrics

Increase advertising revenue with better inventory management and rate optimization
Reduce subscriber churn through proactive engagement and retention campaigns
Improve content strategy with data-driven insights into audience preferences
Streamline sales processes for faster deal closing and campaign execution
Enhance advertiser satisfaction with transparency and performance reporting
Scale operations efficiently as you add new channels and products

Success Story

A regional publisher implemented Salesforce with Appdraft and achieved:

40%

Increase in digital advertising revenue

25%

Reduction in subscriber churn

60%

Faster campaign setup and execution

Tailored for Your Media Type

Publishing

Subscription management, content analytics, reader engagement

Broadcasting

Ad inventory management, programming insights, viewer analytics

Digital Media

Programmatic advertising, audience segmentation, multi-channel campaigns

Agencies

Client management, campaign tracking, performance reporting