Salesforce Marketing Cloud Consultants
Salesforce Marketing Cloud helps businesses turn marketing activity into real pipeline. Whether you're running lead nurture programmes, personalising outreach at scale, or fixing handover gaps between marketing and sales, we help you make it work.
We support clients using both Marketing Cloud Growth Edition and Marketing Cloud Account Engagement.
Why Salesforce Marketing Cloud?
Marketing Cloud Growth Edition is built natively on the Salesforce platform. That means your sales, service and marketing teams can all use the same up-to-date data without sync issues or complexity.
It uses Data Cloud to segment intelligently and deliver journeys in real time. Account Engagement remains a strong option for B2B teams who want to qualify leads, automate follow-ups, and measure engagement across the sales cycle.
What Marketing Cloud includes
We help clients set up and improve both platforms.
Campaign AutomationCampaign Automation
Multi-channel campaign automation.
Forms & Landing PagesForms & Landing Pages
Form and landing page creation.
Lead ScoringLead Scoring
Lead scoring and grading.
Tracking & AttributionTracking & Attribution
Real-time tracking and attribution across channels.
SegmentationSegmentation
Segment building and campaign logic.
How we help
We work with clients to make Salesforce marketing tools usable and effective.
ImplementationImplementation
Implementation of Salesforce marketing products.
Campaign CreationCampaign Creation
Creating campaigns, emails, templates and assets.
TrainingTraining
Helping you understand how to use the platform.
StrategyStrategy
Strategic guidance on best practice and what to measure.
OptimisationOptimisation
Reviewing what's already in place and making it work better.
When Marketing Cloud makes sense
Connect your marketing efforts directly to your CRM for unified data and better insights.
Connect your marketing efforts directly to your CRM for unified data and better insights.
Give sales teams visibility into marketing engagement to tailor follow-up and spot buying signals.
Use Data Cloud to segment intelligently and deliver journeys in real time.
Break down silos between teams and create seamless handoffs throughout the journey.
Support onboarding or customer care through targeted content and automated communications.
Frequently asked questions
Salesforce Marketing Cloud is a marketing automation platform for managing email campaigns, customer journeys, lead nurturing, and cross-channel personalisation. It connects marketing activity to your CRM data so you can tie campaigns directly to pipeline and revenue.
Salesforce Marketing Cloud is a marketing automation platform for managing email campaigns, customer journeys, lead nurturing, and cross-channel personalisation. It connects marketing activity to your CRM data so you can tie campaigns directly to pipeline and revenue.
Account Engagement (formerly Pardot) is designed for B2B lead nurturing with longer sales cycles, including forms, landing pages, lead scoring, and CRM sync. Marketing Cloud Engagement is built for higher-volume, multi-channel marketing including email journeys, SMS, and push notifications.
Yes, native integration is one of Marketing Cloud's key advantages. Lead activity, email engagement, and campaign responses flow directly into Sales Cloud records, giving sales teams full visibility of marketing interactions.
Account Engagement implementations typically take four to eight weeks. If you have complex customer journeys, large numbers of segments, or complex data points to work with, timelines extend accordingly. We scope this after understanding your campaign structure and data.
Already using Salesforce? Then you should be using Marketing Cloud
If your marketing isn't connected to your CRM, you're missing out on better targeting, stronger engagement and more reliable pipeline. Book a call and we'll help you make it work.