Insights & Perspectives

Expert insights on Salesforce implementation, CRM strategy, and digital transformation. Learn from our experience helping businesses get the most from their technology investments.

Digital TransformationJanuary 11, 2019

The Death of a Spreadsheet

You wouldn't use a calculator to do a job for a spreadsheet (or vice versa, assuming you have a calculator to hand). By extension, with the wealth of technology solutions available to business today, why do we continue to rely so heavily on spreadsheets?

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System DesignMarch 19, 2019

"Training Issue" + "User Error" = Bad System Design

Whilst it might be idealistic to say that the right system can design-out all propensity for error, it's certainly true that systems can be used to minimise it.

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CRM StrategyFebruary 19, 2019

Why your sales team doesn't use CRM

Salespeople are a tricky bunch. The great ones have their idiosyncrasies and sales managers will often be inclined to overlook them as long as the team delivers new business. But how do we achieve the holy grail of a good team using a system that enables them to work even more effectively?

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SalesforceOctober 27, 2021

The Salesforce Sales Cloud Top Five

Top tips for making the most of Salesforce Sales Cloud; including leveraging automation, mobile experience and integrations. The things no Salesforce Sales Cloud instance should be without!

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ConsultingMarch 5, 2022

Getting It Right First Time: The Value of Salesforce Consulting Partners

Based on several studies over the past 20 years, around 50-70% of CRM projects fail. Getting it right isn't easy; which is why Salesforce Consulting Partners like Appdraft exist.

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CareerApril 19, 2022

From Poacher to Gamekeeper: Building a Career in Salesforce

Having just achieved my 10th Salesforce Certification, Application Architect, I wanted to share a little about why I chose Salesforce consulting as a career change and what I learned in the process.

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